As global AI innovators with a research and development department deeply rooted in Germany’s wine country, Genie Enterprise Inc. was one of the driving forces to initiate one of the country’s most ambitious research projects in digital transformation of the wine industry.
In September 2019, Chief Technology Officer Thomas Keßler hosted an initial discussion at Genie Enterprise’s German subsidiary in the TZL Technology Center Ludwigshafen, Germany. The possibilities of using AI and sensor systems in the wine industry were discussed with top-class partners. The great potential was quickly recognized and the idea for a joint research project was born, which is now being funded by the German Federal Ministry of Food and Agriculture (BMEL) as a new joint project with 2.9 million Euro. Federal Minister Julia Klöckner handed over the certificate of funding on May 12th, 2021.